Investigation : Junk food without borders

In France as in Europe, major food groups signed commitments, sometimes worth to the world.

On paper, finished added sugars, Industrial dyes, saturated fat or the younger targeting marketing. But in emerging countries, their main growth drivers, some brands rely to date techniques now banned in the West.

In France, les principaux groupes alimentaires contournent la législation grâce à un nouveau procédé particulièrement retors : les « advergames », free Internet games featuring advertising in disguise.

Enquête…