industrial Pizza : looking for the ingredients
The French devour more than ten kilos of pizza per year and per inhabitant, far ahead of the Italians and just behind the Americans.
Sold between 1 and 5 euros on the shelves of hypermarkets, This dish offers two advantages to industrialists : It is a refuge product of the crisis and it has escaped the scandal of horse meat. But the sector is won by frantic competition and an almost general price war.
What are the techniques of industrialists to win a few euro cents ? On which manufacturers do they cush up to display ever more competitive prices ? Where the ingredients of an industrial pizza come from ? From Naples, The cradle of pizza, Until behind the scenes of the largest manufacturers, Survey on the secrets of pizza sold in supermarkets.
- Sophie Romillat / Director
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It is therefore necessary to a documentary 50 minutes, No less than that, pour comprendre ce qu'il y a dans une pizza industrielle...